In the early days of SEO Google evaluated content based almost 100% on backlinks and on-page SEO.
But over the last few years (especially thanks to RankBrain), Google has started to incorporate “User Experience Signals” into their algorithm. Specifically, they measure how users interact with the results… and use that to help evaluate content quality.
And in this section you’ll learn how important UX Signals (like Dwell Time and Organic CTR) work. You’ll also see exactly how successful websites optimize for these same UX signals.
This page contains a library of resources to help you optimize your site for User Experience Signals.