17 Ways to Get More Views on YouTube
Written by Brian Dean
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In this post, Iβm going to show you how to get more views on YouTube.
In fact, these are the exact techniques that I used to grow my channel to 189k views per month:
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Letβs dive right in.
- 1. Use βBOGYβ Thumbnails
- 2. Copy This Proven Video Description Template
- 3. Boost Your Video Title CTR
- 4. Get More βSuggested Videoβ Views
- 5. Use The βMVC Formulaβ For Video Tags
- 6. Share Videos On Quora, Reddit and Forums
- 7. Rank Your Videos in Google Search
- 8. Optimize Videos for Comments, Likes and Subscribes
- 9. Improve Your Channelβs βSession Timeβ
- 10. Optimize Your End Screen for Views
- 11. Master YouTube SEO Fundamentals
- 12. Use Eye-Catching Playlist Titles
- 13. Feature Your Videos On Your Blog
- 14. Share Video Clips On Social Media
- 15. Upload Videos When Your Audience is On YouTube
- 16. βThe Card Bridgeβ Technique
- 17. Get Featured On The YouTube Homepage
- Bonus #1: Double Down On What Works
- Bonus #2: The Community Tab Preview
1. Use βBOGYβ Thumbnails
Itβs no secret that your video thumbnail is HUGE.
In fact:
According to YouTube, 9 out of 10 of the most-viewed videos on YouTube use a custom thumbnail:
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And YouTube themselves state that:
“Thumbnails are usually the first thing viewers see when they find one of your videos.”
The question is:
How do you create a thumbnail that stands out?
BOGY Thumbnails.
BOGY Thumbnails are thumbnails that use these four colors:
- Blue
- Orange
- Green
- Yellow
Why is this important?
Well, if you look around YouTube, youβll notice that the site is mostly red, black and white.
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And if your thumbnail also uses red, black and white… your video will blend in.
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But when you use BOGY thumbnails, your videos stand out and grab attention.
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(Which makes people MUCH more likely to click.)
For example, I use a lot of green (along with other non-YouTube colors) in my thumbnails:
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This is partly for branding reasons (green is the main color for my blog and YouTube channel).
But itβs also to help my videos stand out on the YouTube platform:
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How about another example?
5-Minute Crafts (which has over 74 million subscribers) uses lots of blue and yellow in most of their thumbnails:
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Of course, you can use a little bit of red, white and black in your thumbnail.
You just donβt want to make them your main thumbnail color.
For example, I use some black and white in this thumbnail.
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But 80%+ of that thumbnail is green.
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And now itβs time for…
2. Copy This Proven Video Description Template
YouTube has confirmed that your video descriptions βlet YouTubeβs algorithms know what your videos are all aboutβ.
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With that, I have some good news:
I recently developed a YouTube description template that works GREAT.
Here it is:
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Now Iβll break down each section in detail.
First, you have the Strong Intro.
The first few lines of your description are SUPER important.
Specifically, you want to include your target keyword once in the first 1-2 sentences.
Thatβs because YouTube puts more weight on keywords early on in your description.
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So make sure to mention your target keyword at the beginning of your description.
Hereβs an example from my channel:
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You also want to sell your video.
Why?
The first few lines of your description show up in YouTube search:
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And if that snippet is super compelling, more people will click on your result:
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Plus, some people even read your description after they land on your video page.
So itβs important that the content above βShow moreβ really sells your video.
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Next, you have the 150-word outline.
All you need to do here is outline what someone will learn from your video.
Donβt be afraid to get into the nitty-gritty details here. In fact, I recommend writing AT LEAST 150 words.
And make sure to use keywords that you want your video to rank for.
That way, YouTube can fully understand your video content.
For example, check out this description from one of my videos:
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Itβs 233 total words.
And that thorough description has helped my video rack up 496,297 views to date:
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Finally, you have your description links.
I actually got this tip from YouTube themselves:
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The goal here is to send people to your website and social media channels.
Iβm most active on Twitter, so I only include a link to my Twitter profile:
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But thereβs nothing wrong with linking to several different sites that youβre active on.
And if you want to get more subscribers, I recommend adding a call-to-action to subscribe here too:
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This leads us to…
3. Boost Your Video Title CTR
Your title is a BIG part of your videoβs success.
In fact, YouTubeβs internal data has confirmed that your title can make or break your entire video:
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With that, hereβs exactly how to write video titles that get tons of clicks:
First, add brackets and parentheses to the end of your title.
An industry study by HubSpot found that adding brackets to a title increased clicks by 33%:
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To be fair:
This study looked at blog post titles.
But Iβve found that the same rule applies to YouTube videos.
For example, this video from my channel has 496,297 views:
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And the β[New Checklist]β at the end of my title is a big part of that videoβs success:
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Next, use a number in your title.
This number can be:
- The number of tips or strategies youβre going to cover
- The current year
- Number of steps in a how-to video
- The amount of weight someone lost (or lifted)
Or pretty much any number that makes sense for your video.
For example, hereβs a video on my channel about keyword research:
My original title was just βAdvanced Keyword Research Tutorialβ.
That title is pretty flat.
So I decided to add β5-Step Blueprintβ to the end of my title:
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This has helped that video rack up over 289k views so far:
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Finally, use titles that are between 40-50 characters:
A study by Justin Briggs discovered that videos with titles fewer than 50 characters ranked best in YouTube search:
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4. Get More βSuggested Videoβ Views
Over the last few years Iβve studied dozens of YouTube channels.
And Iβve noticed one consistent pattern:
Successful channels get lots of views from Suggested Video.
As a reminder, βSuggested Videosβ are related videos that YouTube promotes next to the video youβre watching:
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And as it turns out, Suggested Video can bring in MORE views than YouTube search.
For example, my channel gets 34.8% of its views from SEO…
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…and 38.2% from Suggested Video:
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So:
How can you get more views from Suggested Video?
Use the same tags as your competitors.
In fact, YouTube has stated that they use your video content metadata (like your title, description and tags) for Suggested Video rankings.
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So when your tags match the tags in a popular video, you have a good chance of showing up next to that video:
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Hereβs a video that walks you through this entire process in detail:
Speaking of tags…
5. Use The βMVC Formulaβ For Video Tags
You already know that tags are important for video SEO.
Thatβs because YouTube uses tags to understand your videoβs topic.
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In fact, when we analyzed 1+ million YouTube videos, we found that YouTube video tags correlated with rankings:
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Question is:
How do you use tags the right way?
The MVC Formula.
Hereβs how it looks:
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The MVC stands for βMain Keywordβ, βVariationsβ and βCategoryβ.
Iβll break this down with a real-life example…
First, you have βMain Keywordβ.
This is self-explanatory.
You want to use your main keyword as your first or second tag.
For example, my target keyword for this video is: βlink buildingβ.
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So I made that exact phrase my first tag:
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Next, weβve got βVariationsβ.
Hereβs where you sprinkle in a few variations of your main keyword.
For example, in my link building video, I used a few variations of that term:
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Finally, include 1-2 tags that describe your videoβs overall category.
These broad keywords are designed to help YouTube understand your videoβs overall topic and category.
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For example, in my video, I included three broad tags: βSEOβ, βonline marketingβ and βdigital marketingβ.
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6. Share Videos On Quora, Reddit and Forums
Online communities are GREAT places to promote your YouTube videos.
Thatβs because people in these communities have burning questions…
…questions that your video can answer.
For example, letβs say that you see someone asking this question on Reddit:
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Well, if you had a video that talked about frozen Paleo meals, you could link to it in that thread.
In fact, I used this exact approach to promote one of my videos on Quora:
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Which helped my brand new video get a handful of high-quality views.
7. Rank Your Videos in Google Search
Ranking your videos in Google can lead to LOTS of extra views.
In fact, Google sends my channel 8,396 views per month:
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So:
How do you get your videos to show up on Google?
Well, itβs not all about ranking #1 on YouTube.
In fact, a study by Stone Temple Consulting found that 55.2% of YouTube videos ranking in Google were different than the top videos ranking in YouTubeβs search results.
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For example, if you search for βadvanced knitting tipsβ on YouTube, these videos are shown at the top:
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But when you search for that same keyword in Google, two out of three videos are nowhere to be found:
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With that, hereβs how to boost your videoβs chances of ranking in Google:
First, say your keyword out loud in your video.
For example, some time ago I published this video on my channel:
And I made sure to actually say the exact phrase βrank #1 in Googleβ five times in that video:
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This is one of the main reasons it ranks in the top for that term:
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Second, upload a transcript (closed captions) of your video to YouTube.
That way, Google can understand 100% of the content in your video.
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Sure enough, I made sure to get a professional transcription for my SEO tutorial video.
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8. Optimize Videos for Comments, Likes and Subscribes
When it comes to the YouTube algorithm, the number of views your video has is important.
But they also want to see that people ENGAGE with your video.
In fact, I conducted a YouTube search engine ranking factors study:
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And we found a significant correlation between ranking in YouTube and user engagement.
Specifically, we found that comments:
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Likes:
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And subscribes:
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All correlated with rankings in YouTube search.
Whatβs the best way to get more engagement on your videos?
Itβs simple: ask people to engage with your video.
For example, letβs look at this video from my channel:
At the end of my video I ask people to leave a comment:
And subscribe:
Which has helped that video rack up 7,749 comments:
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21,100 subscribers:
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And over 765,000 total views:
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9. Improve Your Channelβs βSession Timeβ
Audience retention? Important.
Watch Time? VERY important.
But neither of these two metrics are as important as Session Time.
Iβll explain…
Session Time (also known as βSession Watch Timeβ) is the total amount of time someone spends on YouTube after watching your video.
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And itβs one metric that YouTube cares A LOT about. In fact, YouTube has said:
“The goals of YouTubeβs search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement…”
So if someone watches your video and then leaves YouTube, thatβs going to hurt your channelβs Session Time:
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But if that person stays on YouTube, your Session Time is going to increase:
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And the best way to improve your Session Time?
Promote your BEST videos on your channel page.
That way, youβre showing people videos that will keep them watching.
For example, I show off my best videos at the top of my channel page (inside of playlists):
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YouTuber Evan Carmichael even replaced his traditional channel trailer with one of his popular videos:
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As it turns out, thereβs another easy way to boost your Session Time.
This leads us to…
10. Optimize Your End Screen for Views
Hereβs how to get more views on YouTube using your end screen:
First, pick a popular video from your channel.
To do this, head over to the YouTube Studio and find a video that generated lots of views over the last 90 days:
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Next, find a video from your channel that someone would want to watch AFTER they finish watching your popular video. And feature that content at the end of your video.
For example, this video was one of my top 10 videos over the last 90 days:
So I asked myself:
βWhat does someone that just learned about keyword research want to learn about next?β
How to use those keywords in their content.
Luckily, I published a video on that exact topic a few months earlier:
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Finally, link to that video on your End Screen:
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And because your βNext Videoβ is EXACTLY what someone wants to see, theyβre super likely to watch it.
11. Master YouTube SEO Fundamentals
If you want to get more views on YouTube, you need to learn as much as you can about YouTube SEO.
Specifically, you want to master SEO basics like:
- Keyword research for videos
- Optimizing titles, descriptions and tags
- Improving Audience Retention and Watch Time
- YouTube engagement signals
- YouTube keyword analytics
And if you want a crash course on SEO for YouTube, I recommend watching this entire video:
12. Use Eye-Catching Playlist Titles
I used to name my playlists with whatever word popped into my head first.
For example, one of my first playlists was called βAdvanced SEO Strategiesβ:
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Not a horrible name. But not super compelling either.
So I added βand Case Studiesβ to make the title more interesting:
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And Iβve applied this same rule to all of my playlist titles.
For example, one of my most popular playlists is called βHow to Get Higher Google Rankingsβ:
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My original title for that playlist was: βSEO Tips and Strategiesβ.
But I knew that my audience wants to learn βhow to get higher Google rankingsβ.
So I made my playlist title that exact outcome.
13. Feature Your Videos On Your Blog
You might have noticed that Iβve embedded quite a few of my YouTube videos in this post.
And thereβs a good reason for that:
These embedded videos lead to a ton of high-quality YouTube views.
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Not only do these embeds help you get more views, but they can also help your videos rank higher in YouTubeβs search results.
An industry study found that top ranking YouTube videos have 78% more links and embeds than videos that rank #2 or below:
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Pretty cool.
14. Share Video Clips On Social Media
Back in the day Iβd share my entire YouTube video on social media:
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And sure, this led to a handful of video views.
But not as many as I wanted.
Thatβs when I realized something:
Facebook, Twitter and other social media sites want to keep people on their platforms.
(Yup, just like YouTube.)
And when you post a link to your YouTube video, their algorithms are going to hide your post from your followers.
So:
Whatβs the solution?
Upload a clip from your YouTube video as native video.
Hereβs an example:
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Because my clip was native to Facebook, it was promoted around the platform like crazy.
Which led to over 23k views on my Facebook post:
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And once you post the clip, link to the full video as the first comment:
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That way, people that enjoyed your clip can easily find the full video on YouTube.
15. Upload Videos When Your Audience is On YouTube
Whatβs the best time to upload a video on YouTube?
Is it Tuesday at 3pm?
How about Saturday at 6am?
The real answer: when your subscribers are on YouTube.
Unfortunately, YouTube doesnβt tell you when most of your subscribers are online.
So I recommend testing a few different days and times to see what works best for your channel.
You can even use a tool like VidIQ to analyze your channel for the best times to post:
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16. βThe Card Bridgeβ Technique
This is an easy way to boost your Session Time and YouTube views.
Hereβs how it works:
First, look at the audience retention report for one of your videos.
Hereβs an example from my channel:
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As you can see, this video has a massive retention drop at 6:16.
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Next, have a card appear at that time.
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(Thatβs βThe Bridgeβ.)
And that card sends people to another video on your channel at the exact moment they would have clicked away:
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Nice.
17. Get Featured On The YouTube Homepage
The YouTube homepage can be a GREAT source of views.
(Especially for new videos.)
For example, look at the traffic sources to this video the week after it went live:
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39.4% of all of my views came from βBrowse Featuresβ.
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(Most of which are views from the YouTube homepage.)
And getting on the homepage led to 3,097 views in my videoβs first week.
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Not bad.
As you probably know, your YouTube homepage is highly personalized.
So when I say βget featured on the homepageβ, Iβm talking about getting on the homepage for users that are signed in.
With that, here are two ways to boost the odds that your video will appear on peopleβs homepages:
First, promote your video in the first 48 hours after it goes live.
YouTubeβs homepage algorithm tends to feature videos that have two things going for them:
- Theyβre new
- Theyβre popular
And when you get lots of eyeballs on your new video, YouTube will happily feature it on their homepage.
For example, I promote my new videos on social media:
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And to our newsletter subscribers:
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Which pushes lots of people to my brand new content on day 1:
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Second, boost your total YouTube subscriber count.
Iβve noticed that YouTubeβs homepage tends to feature content from channels that youβre already subscribed to.
(Which makes sense.)
So the more subscribers you have, the more views youβll get from the homepage.
Bonus #1: Double Down On What Works
In other words:
- Find videos from your channel with above-average audience retention.
- Use what worked in future videos.
How about an example?
This video from my channel was my first successful video:
(Most of my other early videos completely flopped.)
So I decided to apply what worked in this video to my future videos.
And it worked!
Because I doubled down on what was already working, I was able to grow my channel in record time:
Specifically, I looked for spots in my video where my audience retention was higher than average:
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And did more of what was already working.
For example, I noticed a big retention spike at 3:51:
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3:51 laid out the steps for one of the strategies in my video:
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So I decided to show steps in text form in all of my future videos:
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Bonus #2: The Community Tab Preview
This is an easy way to get your subscribers PUMPED about your next video.
Hereβs how to do it:
First, publish a post about your upcoming video in your community tab.
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This can be a sneak preview shot:
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A quiz:
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Or anything that builds anticipation for your video:
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Either way, your community post makes people look forward to your upcoming video.
(Which means theyβll be MUCH more likely to watch it when it goes live.)
Now Itβs Your Turn
So thatβs how to get more views on YouTube.
Now Iβd like to hear what you have to say.
Which strategy from todayβs post are you ready to try first?
Are you going to use BOGY Thumbnails?
Or
Maybe youβre ready to preview videos in your Community Tab.
Either way, let me know by leaving a comment below right now.